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Tips on Getting the Most Out of HOW Design Live

HOW Design Live 2015, the biggest conference of creative professionals and industry innovators anywhere, begins on Monday. Here’s a brief rundown of some of the fun that’s in store for our booth and the entire conference!

HOW Design Live is a gathering of creative professionals and innovators that come together to learn from the brightest minds in the industry. Each year HOW aims to deliver a completely refreshed schedule. This year’s conference will focus on a variety of topics including web design, brand management, creative team management, and workflow automation.

The 4-day convention begins on May 4th in Chicago and will entail presentations from industry leaders, expert panels, and speed networking events coupled with coaching sessions that will facilitate opportunities for business growth. Don’t worry if you haven’t registered for the event yet, registration is currently still open.

For those attending, be sure stop by the MetaCommunications booth (#825) for an exciting Workgroups DaVinci announcement and to get a free digital caricature sketched by Illustrator C.S. Murphy. It’s on us!

And for stopping by our booth, you’ll be registered to win a new Apple Watch Sport!

Not sure which sessions to attend? Here are five sessions we recommend that you should watch out for:

#1 Getting PD PDQ: Professional Development Strategies and Tactics for In-house Teams

Wednesday, May 6th at 4:15 P.M.
Speaker: Andy Epstein, The Boss Group, Cella Consulting

A recent survey shows nearly 75% of creative leads don’t do enough to support professional development among their staffs. Are you one of them?

In this session, you will firstly understand why professional development is integral for your team. Then you will learn how to assess your team’s skill development needs, and design a high-level plan to specifically meet those needs, culminating into a solid blueprint of a training program for your team.

#2 The Trifecta of Process Management

Thursday, May 7th at 4:15 P.M.
Speaker: Jeni Herberger, Managing Partner, The Fulcrum Agency

Everyone craves a more efficient workflow process, one where clients value your expertise, your team follow your rules, and is dedicated to their work.

In this session, you will learn how to be proactive at work, and not reactive. You will also be given immense insight into how to remove obstacles between your team and clients, thereby overcoming the politics surrounding implementation of work.

#3 Every Company is a Design Company: Trends Affecting Today’s Creative Pros

Wednesday, May 6th at 3:00 P.M.
Speaker: James Sommerville, VP of Design, The Coca-Cola Company

A lot of companies, especially consumer packaged goods companies, are now becoming design companies. What does that mean for designers? With the lines between branded content and design content blurring, designers are now being asked to do a lot more.

In this session, you will learn how to bridge the gap between branded content and design. You will decipher a method to adapt to the ever changing design scenario, and learn from Coca-Cola’s real-life examples.

#4 A Brand Manager's Guide to Build, Manage & Market Brands

Monday, May 4th at 1:15 P.M.
Speaker: Carolina Rogoll, Brand builder and Author, School of Visual Arts

What is the secret to success for a brand? What are Star Brands and how do they shine above the rest? All your brand questions answered here.

In this session, you will learn about to core concepts of Star Brands, a 5-step framework to implement its tactics, and increase the success rate for your branding projects from conception to realization.

#5 Transformational Reorganization Can Be Evolution Revolution

Wednesday, May 6th at 10:15 A.M.
Speaker: Amanda Froehlich, Manager Creative Operations, Saint-Gobain

In this session, you will learn how you can revolutionize your in-house team through transformational reorganization at your workplace.

In detail, you will learn how to spot opportunities for change, understand the risk/rewards that come with reorganization, and implement 5 key steps to optimize your teams.

HOW Design Live promises to be a great event again this year, and hopefully this guide will help you get the most out of your experience. We'll see you in Chicago!

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