Get the Most Out of Your Marketing Team in 3 Easy Steps

Between the creation of appealing digital assets, performance measurement and staying within budget, teams must race to capture mindshare without missing a beat.

Between the creation of appealing digital assets, performance measurement and staying within budget, teams must race to capture mindshare without missing a beat.

There are several ways to optimize your team to create and approve digital assets efficiently, deploy assets effectively, and share campaign progress between team members and with the C-suite.

Enable a Productivity Dashboard

Where would some of the leading brands be without the help of a productivity dashboard? A productivity dashboard helps manage multiple marketing campaigns, projects and entire teams at one time through a single interface. Some dashboards combine campaign statuses, creative development, digital asset management, financial management and other marketing functions within one platform. A robust productivity dashboard brings separate functions together, allowing cross-function teams to coordinate and communicate efficiently.

marketing-project-dashboard

When searching for a dashboard to optimize your marketing team, make sure it enables leadership to quickly review development status, provide review comments and move digital assets through the approval process smoothly, analyze team productivity and asset performance, and attribute expenses and revenue appropriately across campaigns.

Communicate Through a Single Tool

Marketing teams can include creative directors, analysts, web developers and PR people. In order to maximize your marketing ROI, a centralized communication structure is necessary. Centralizing messages into a single platform, along with file access shared across the entire team, helps to accelerate marketing campaign development and keeps team members on the same page.

A productivity solution should enable users to:

  • Comment on files
  • Share concepts and ideas
  • Audit changes along the approval workflow
  • Be automatically notified of changes and updates

Streamline the Approval Process

Often, one of the more problematic situations for marketing teams is getting timely approvals for graphic proofs and copy drafts. Maximizing your team’s effectiveness requires an efficient approval process that syncs creators, editors, managers and, in some cases, sales and other teams. The first step is to select a project management solution that can streamline a multi-stage workflow, enabling version control, auto-routing (to the next reviewer or back for revision), and proof trafficking and scheduling.

marketing-approval-workflow

It is critical to find a tool that allows creators to develop proofs across multiple formats, such as PDFs, audio files, video files, online docs (Google docs, Balsamiq, etc.) and web pages. Your platform should allow users to annotate files within the proof, no matter how complex or how varied your file formats are. Users should also be able to review proofs from Android, iPad and other mobile devices without the need to install flash or download an app.

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