A Guide to Prioritizing Marketing Projects

Selecting the right mix of marketing projects to dedicate your team’s time and resources to can be the difference between company growth and costly setbacks.

Selecting the right mix of marketing projects to dedicate your team’s time and resources to can be the difference between company growth and costly setbacks.

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By developing a formula for prioritizing your projects, you’ll properly allocate your resources, increase your ROI, and ensure that your efforts align with your business strategy.

It's important to note that specific prioritization criteria should be created and weighted specifically for your organization to properly reflect your business goals. Here are some ideas for criteria to get you started:

Revenue Expectation

Will this project's creative deliverables deliver revenue for the organization? And if so, what is the relative size of the expected revenue.

Alignment with Business Strategy and Values

Many creative projects won't deliver revenue, but deserve high prioritization because of its alignment with business strategy. An example is creating a detailed annual business report to be distributed to internal employees. While the deliverable may not generate revenue, it will have a huge impact on the corporate value of organizational transparency.

Cost

Relative to the other projects on the list, what are the costs for executing this project?

Resource Requirements

Identify the time requirements for creative team members, other internal people, external resources, equipment, etc. that will be required to complete the project.

Ease

How easy will this project be to complete relative to the other projects on the list?

Urgency

Is there a specific hard deadline for the project to be completed?

Workgroups DaVinci is a great tool to help you prioritize projects. Software customization allows you to set prioritization criteria specific to your organization. Project intake portals allow you to set up customizable smart forms based on project type, making sure that you collect all of the required important information up front.

The system also centralizes financial estimates, automatically creates detailed project schedules based on templates you create, and provides access to resource availability calendars. These features provide you with the ability to have project information in one place to effectively compare your prioritization criteria.

By combining a project prioritization strategy with a project management and workflow automation solution like Workgroups DaVinci, you’ll effectively identify the marketing projects that fit your business strategy and have a positive impact your bottom line.

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